My research into utilitarianism, utilitarian design and utilitarian fashion branding,
paired with my passion for wine led me to investigate what a utilitarian wine label
would look like. I aimed to create a set of wine labels that each offered a different
perspective as to what it could look like.
The final set of labels have been designed with cost of materials, accessibility of
materials, ‘good design’, and functionality, amongst other things, in mind. This forced me to consider different typefaces, layout designs, printing processes, paper stocks
and more. Along side the wine labels, I created a wine-tasting-sheet-inspired
document where the bottles can be interacted with and assessed on how utilitarian
they are. On the flip side, there is information about the wine itself, some literature
that inspired the design and my design process.
Label/ Packaging Design
Poster/ Publication Design
+ Visually stimulating; more memorable.
+ Salt adds beauty and functions to tell more information about the wine
+ Simple and consise
+ Natural colour paper stock with a soft finish.
+ Tactile element adds intrigue
- Conceptually complex; salt might not mean anything to most viewers
- Embossing is time consuming and difficult to mass produce
+ Highest degree of ease of reproduction
+ Low cost
+ Bold type to stand out on shelves
- Laser-cutting stencil may not be accessible
- Human error when spraying
- Lack of information
+ Tactile element of the linen cloth and recycled beer stock give a nod to the sea and sand.
+ Materials and shape make it more unique and memorable
+ Consise
+ Tall format emphasises the iconic bottle shape
- Unorthodox shape could cause confusion
- Conceptually complex
+ Tactile element of the linen cloth and recycled beer stock give a nod to the sea and sand.
+ Conforms to the typical shape of a wine label
+ Consise
- Even more conceptual complexity
- Less memorable
+ Less material means lower cost and less paper wastage
+ Unusual shape adds to recognisability
+ Small and consise amount of information
+ Black ink only reduces printing costs
+Unorthodox design could lead to confusion
+ The most possible information
+ “Hyper functional”
+ Black ink only reduces printing costs
- Potentially too much information to digest
+ Clear layout of required information
+ Linen paper stock to at a sense of nature and the coast.
+ Conforms to the shape of a usual wine label for no confusion
+ Black ink only reduces printing costs
- Un-eyecatching; less memorable
- Basic