In a world where one could say that high end magazines like Condé Nast and Tatler have an aging audience, it was time for a brand spanking new, exciting publication for a younger demographic... so let me introduce PLUM! A guide to wealthy (or aspiring to be) teens and young adults who find interest in the finer and more playful things in life… if you know what I mean.
With attention to paper stocks, type, colours and curated imagery, the magazine manages to feel luxury but far from boring. It the form of a perfect bound 200 x 275mm magazine, printed on G.F Smith Naturalis (120 gsm) and Gmund Lakepaper Blocker (270 gsm). Printed and bound by yours truly.
Being university work, it uses found images and writing... don’t sue me : )
Identity Design
Editorial Design
Layout & Type
Art Direction
DIN 2014
Felixtowe
Editorial New
Rafaella